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Choosing the right domain name.
When customers want to find a business, whether it's a local restaurant 
or a global retailer, the Web is the first place they look. 
Domain names
not only make it easy for customers to find your business on the Web, 
they also give you a place where you can create your own unique online 
presence, from a full-blown Web store to a simple online business card 
with your contact information, hours and location.
How you choose your domain name depends on where you are with your 
business. If you're already up and running with a brick-&-mortar 
location, you'll want to choose a domain that matches your 
business name. You've worked hard to create a name and a brand that 
customers know and love, so you having the matching domain only makes 
sense for your customers.