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Choosing the right domain name.
When customers want to find a business, whether it's a local restaurant
or a global retailer, the Web is the first place they look.
Domain names
not only make it easy for customers to find your business on the Web,
they also give you a place where you can create your own unique online
presence, from a full-blown Web store to a simple online business card
with your contact information, hours and location.
How you choose your domain name depends on where you are with your
business. If you're already up and running with a brick-&-mortar
location, you'll want to choose a domain that matches your
business name. You've worked hard to create a name and a brand that
customers know and love, so you having the matching domain only makes
sense for your customers.